UBC Seminar on International City Marketing and Business Marketing – UBC Communications Network

28.11.2018 - 08:45 to 29.11.2018 - 23:45

UBC and the City of Rostock invite you to get updated with the currents of international city, business and NGO marketing in Rostock on 28–29 November 2018!

The seminar is part of the work of UBC's Communications Network and is open to all representatives of the UBC cities who are interested in the topics of international communications and marketing.

Time and venue
28–29 November 2018, Rostock City Hall

Themes and speakers

  • Business Marketing: presented by Claus Ruhe Madsen, Head of Chamber of Commerce Rostock, and Sabine Zingsgraf, Head of the Communication and Marketing department, Chamber of Commerce Rostock
  • City Marketing: presented by Daniela Bubber, Department of City Marketing, City of Rostock
  • Cultural Marketing: presented by Thomas Werner, City of Rostock, and Steffen Stuth, PhD, History and Culture Museum of Rostock
  • Online Marketing/ Brand Development in Social Media: Anna Pashkova, Online Marketing Specialist
  • NGO Marketing: to be confirmed

Registration: http://bit.ly/UBCcomm

PROGRAMME OUTLINE

28 November 2018

  • 14–15 Registration
  • 15–18 Seminars on city, business, culture NGO marketing – lead by the speakers
  • 19.30 Reception and evening activities, including the Rostock Christmas Market, hosted by the City of Rostock

29 November 2018

  • 9–12 Workshops on city, business and NGO marketing – moderated by the speakers from the previous day
  • 12–13.30 Lunch and Press Conference
  • 13.30–15 Conclusion panel and summaries
  • Afternoon/evening activities, hosted by the City of Rostock

See the full programme here

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